'The Big FAT Lie' cracks international market

The feature-length plant-based documentary The Big FAT Lie saw its international release yesterday.

The film tells the story of Grant Dixon at age 58, being rushed to hospital with a heart attack, where he is told he needs open-heart surgery. Later Grant discovers how a whole food plant-based diet could turn his health around.

Grant seeks interviews with New Zealand’s Heart Foundation, Cancer Society, Beef+Lamb and Fonterra. In the course of his journey Grant interviews; 7 professors, 9 doctors, 8 specialists and numerous case studies where people are delivered from; heart attacks, obesity, diabetes, cancer, and gastro disease.

Wry humour and grandchild snippets illustrate why animal products are dangerous and a plant-based lifestyle will reward with fantastic health.

Grant says, “I was fortunate enough for my film to be picked up by Gravitas Ventures, North America’s largest independent narrative film, and documentary distributor. Last year they ran with another plant-based movie ‘Diet Fiction’ which did very well for them. They now expect this similar messaged but locally produced film, to also do very well.”

The Big FAT Lie was also accepted into five international film festivals and won Best Documentary and Best Message at the Top Indie Film Awards.

Grant licensed Jocee Tuck’s wonderful compositions from her album, Mt Dora, as the musical backdrop to his film. To hear more from Jocee Tuck head over to the Songbroker Search Engine.