theSlacks' new single 'Information Ape'

Best known for antipodean-pop hits, Big Aroha and Yeah Nah, theSlacks are all over the folk-pop-rock spectrum, delivering danceable beats, joyful indie-pop and a refreshingly real vibe that resonates with questing minds in these testing times.

Hot out of the studio, with a brand new album heading to the presses, theSlacks have crafted a collection of songs about what it is to be human living in an increasingly artificial atmosphere.

Their new single ‘Information Ape’ is a play on the term "Information Age", the title of the single is about the state of society today or people and our relationship with technology.  

The video for the single was made with this in mind - utilising readily available technology to put together a music video with convenience deliberately driving the project.  Built using an A.I. image generator and stitched together with the most basic of care for production quality, Information Ape epitomises the quick, the cheap and the convenient, making it a double-barrelled comment on the world we all find ourselves in.

High-level production quality often glosses over the validity of the message. It's a big part of what we're being fed via our phones and why people struggle to discern the likely from the unlikely.

The full studio album of the same name is currently being committed to vinyl and will be released in May this year.

Listen to ‘Information Ape’ here: