Isuzu opt for Andrew Thorne/Mike Newport track 'Black Day Baby'

Isuzu Utes New Zealand recently launched their latest creative for the new MU-X luxury SUV.

This kiwi owned company had licensed Andrew Thorne and Mike Newport’s gritty rock n roll track ‘Black Day Baby’ for previous campaigns and it had worked so well, they decided to re-use it for their latest campaign;

Deborah, a mum of 7 and wife of a farmer, owns an all-new MU-X. In fact, this is her 3rd MU-X. Her husband, Graham, well he owns a D-Max of course. Deb recently upgraded to the all-new MU-X. She loves it, says it's a jack of all trades. It'll do the farm work, the school runs, the sports runs, weekend jobs and tidies up nice for trips to town. ‘Black Day Baby’ sets the perfect tone as the musical backdrop, adding grit, strength and warmth to the scene.

A big thank you to Isuzu Utes NZ for licensing local music once again.

Listen and watch the creative here: