Air New Zealand is Crazy About Rugby.
As a nation we invest so much into the game. We watch it, analyse it, and play it. We train for it, coach it, cheer it. We get up before dawn on our weekends, wrangle the kids and their dirty gear into the car and drive all over the country. We stand on sidelines in the frost / rain / gale force winds and yell ourselves hoarse. And it’s all worth it. Rugby draws us together, it teaches our kids life skills, it pushes us to be the best.
Rugby matters to us. It matters to New Zealand. It matters to Air New Zealand.
Songbroker was proud to listen the iconic kiwi band Goodshirt’s track ‘Buck It Up’ to add to the energy, Passion and identity of the Air NZ campaign.